The Great Unbinding by Patrick Grandi
About the artist
Born in São Paulo, Brazil, in 1978, after studying law, Patrick changed direction and became a 3D artist. He has spent nearly 15 years working in advertising as a freelance 3D artist for clients and agencies such as Euro RSCG, Publicis, Amnesty International, and Piaget.
Patrick created his first projection mapping in 2015, and since then, has produced dozens of mappings across the world. His work has been part of the Video Mapping Festival in Lille in France, the Bright Festival in Belgium, Festival de la Luz in Guatemala, Shining Lights in China, Shining Hat Osaka in Japan and Spotlight Festival in Bucharest as well as in North Macedonia, Morocco and Colombia.
Creation and animations is by Patrick Grandi with music by Géraldine
About ‘The Great Unbinding’
A wireframe locks the GPO in digital geometry. Wireframe bubbles burst into vivid, yet tightly structured colour, echoing our controlled digital life. Then a dark tree spreads. Finally, wild, organic colours escape the grid, a true act of liberation.
This mapping on Dublin’s General Post Office confronts digital captivity, not just screens, but the deeper structures of information, work, commerce and social media. The first layer of colour, though vibrant, remains organised within the system. Only when raw, organic forms overwhelm the structure does true freedom emerge: disorder as release.